GET ON THE MAP!
IN THE MONEY!
Did you know that Google gives priority in its search results page to businesses which are in the same geographical location as the user making the search? The results appear as a local pack with three business listings prominently displayed with contact details, while other listing follow. Users, but naturally, choose this list over any other. Businesses can get this valued space by listing with Google Business Places, also called Google Maps. What more, it is absolutely free.
We have always emphasized the importance of Google Business Places and local SEO in general. Adding your business to Google Places with your name, address and phone number (NAP) is the first step in your local SEO effort. But to differentiate yourself with others, you must treat the endeavour seriously, by submitting high quality pictures, using keyword-rich description for your business, clearly mentioning hours of operation and having a link to your company website.
Local SEO is the perfect example of how advanced Google is getting in its ability to refine searches for its users. Google knows the geographical location of its user, and supplies information that it believes would be most useful to the person. To get the most out of Google’s intent-based local search results, businesses need to list themselves with Google Places.
How is Google Places important? Let us say you run a flower shop in Chicago and have an optimized website. When a user types in “flower delivery service Chicago,” it is likely you will rank quite high. However, if the user leaves out Chicago and only types “flower delivery service,” the results won’t display your business prominently even if the user is close by.
The reason why you don’t rank well in the local pack is because you have not listed yourself with Google Business Places. This is a godsend for your competitors who may have made good use of this tool.
When you list your business with Google, you become a part of Google websites, and the search engine will prioritize your site over others who are not part of Google Business Places. In this case, when you type in “flower delivery service,” Google will select from businesses that are listed with Google Business Places using the same keyword. This list will appear ahead of all other organic searches.
As businesses become more tech savvy and learn the benefits of Google Business Places, you will be faced with more competition. For this reason, you must treat local SEO as an ongoing activity. Your ranking in the local pack depends on the signals Google gets about your business from citations, links, on-page optimization and social media. An important rank criteria is the quality and volume of reviews that your business gets in Google Places. Businesses that rank well often have excellent reviews and four plus ratings.
Encourage your customers to leave a review about your service. If a certain customer does not have a Google account, make it easy for them by suggesting an alternative website like Yelp or another review site. Deal with negative reviews tactfully, but at all costs, steer clear from posting fake positive reviews.
During a survey, SEO marketing agents were asked the Number One mistake made by their clients with respect to Google Business Places. Most of them said it was related to NAP-name, address and phone number. Many companies do not pay attention to this otherwise straight-forward aspect of their business, which makes it difficult for Google to track them.
Getting listed into Google Business Place may look simple enough, but it needs careful attention to details and constant reviewing to get optimum result. For this reason, it is always best to approach a professional SEO company like Digital Elixir who have expertise in Google Maps Optimization Services.
Google Business Places is not a stand alone strategy and works best when combined with other tools and techniques of digital marketing Digital Elixir is best place to serve your needs because we offer complete internet marketing service that include Search Engine Optimization (SEO), Pay-Per-Click (PPC) and other strategies like re-marketing and social media.
When Google Business Places gets added to this list, it helps you easily outperform your competition. Our Solution aims not just to drive traffic to you site, but to ensure you get tangible benefits like conversion through your internet marketing efforts.
Monitoring To Better Results
As a company with ten years of internet marketing experience, our strength has been our ability to maintain long-term association with our client. Almost every digital marketing strategy requires monitoring and timely intervention to keep performance at optimal levels. Any small or big change in your business has to reflect in your Google Places. Also, creating citations, acquiring links and moderating reviews is an ongoing process. At Our Solutions, our analytics tool helps us detect how well Google Places working through traffic flow etc. It thus helps us make adjustments to the listing so that it serves your business better.
Call our team of experts at Our Solutions today to ask about out Google Maps Optimization Services and how it can take your marketing efforts to the next level.