From self-taught builder to founder
Elvis built his first websites informally starting in 2007, while still a university student, working through the fundamentals of HTML, PHP, and search indexation on his own. By 2011, that early technical curiosity had turned into full-time commercial work: web development and SEO consulting for real businesses with real revenue on the line, not side projects.
In 2017, that practice was formally incorporated as Digital Elixir Ltd with Nigeria's Corporate Affairs Commission in Abuja. Since then, the work has expanded to clients across Nigeria and internationally, including the UK, the Netherlands, and the US, while staying deliberately founder-led rather than scaling into a large agency with junior account managers between the client and the actual strategy.
What "data-led" actually means in practice
Every service on this site is built around the same discipline Elvis applies to his own client work directly: real Google Keyword Planner search-volume data over guesswork, real Search Console and Analytics reporting from a client's own accounts over vanity metrics, and honest scoping over one-size-fits-all packages. That standard isn't a marketing claim applied after the fact, it's the actual working method behind 90+ delivered projects.
