Ads managed against cost-per-lead, not the click-through-rate number that looks good in a slide deck.

Budget depends on your industry's cost-per-click, how competitive your target keywords are, and your sales cycle's conversion value, a high-ticket B2B service can justify a higher cost-per-lead than a low-margin retail product. We recommend a starting budget during the account audit stage based on your specific keyword set's actual bid ranges, not a generic flat number.

This varies significantly by industry and competition level, a niche B2B service with few competitors bidding on its terms will see a lower cost-per-lead than a saturated consumer category with dozens of advertisers competing for the same keywords. We benchmark against your specific account's actual bid data during the audit rather than quoting an industry-wide average that may not reflect your market.

There isn't a fixed minimum we enforce, but very small budgets limit how much data a campaign generates to optimize against, which can slow down finding what actually works. We'll tell you directly during the audit if your planned budget is realistic for your industry's cost-per-click, rather than accepting an engagement likely to underperform.

Traffic and clicks typically start within a day of a campaign going live, since it's paid placement rather than earned ranking, but cost-efficiency usually improves over the first 2-4 weeks as we gather real performance data and refine targeting, bids, and negative keywords based on what's actually converting.

Google Ads gets you paid placement at the top of search results immediately, for as long as you keep paying; SEO builds organic ranking that doesn't require ongoing per-click payment but takes longer to establish. They work well together, see our Digital Marketing page for how we coordinate both, rather than being a strict either/or choice.

Yes, we manage Search, Display, Shopping, and Performance Max campaign types, choosing which ones fit your business based on whether you're selling physical products (where Shopping and PMax typically perform well) or a service (where Search intent-matching usually matters more than product-feed-driven formats).

Cost-per-lead (or cost-per-sale, for e-commerce) is the primary metric, not click-through rate or impressions, a campaign can have an excellent click-through rate and still lose money if the traffic doesn't convert. We set up proper conversion tracking (form fills, calls, WhatsApp clicks) before scaling any budget so this number is measured accurately from day one.

Negative keyword lists get built and refined from search-term reports specifically to exclude queries that trigger your ads but don't match real buying intent, a common example is a business searching for free or DIY solutions clicking a paid ad meant for buyers, which negative keywords filter out over time.

Yes, the account stays in your ownership, and you retain full access and administrative control regardless of whether the engagement continues. We report against your own account's real data rather than a third-party dashboard, and you're never locked out of your own advertising history or account structure.

Keyword-intent data flows both directions with our SEO work, a term converting well in Ads is a strong signal for organic targeting, and vice versa, and landing pages built for ad campaigns follow the same technical and conversion standards as our Web Design & Development work. See our Digital Marketing page for the full coordination model.

Yes, we start with an account audit reviewing search-term reports for wasted spend on irrelevant queries, campaign structure, match types, and whether conversion tracking is actually configured correctly, since misconfigured tracking is the most common issue we find in accounts we take over.

Ad copy is part of the campaign build. Landing pages get reviewed or built alongside the ads specifically so the page continues the ad's exact promise rather than sending paid traffic to a generic homepage, if a new landing page is needed, that's scoped as part of the engagement or coordinated with our Web Design & Development service.

Traffic and leads from paid campaigns stop immediately once spend pauses, since Google Ads placement is entirely dependent on active bidding, unlike SEO rankings, which can persist for a period after work stops. This is the core tradeoff between paid and organic channels worth factoring into your budget planning.

Yes, B2B Search campaigns targeting specific commercial-intent terms (not broad awareness terms) are often highly efficient for B2B, since B2B buyers frequently research and search actively before making contact. Display and Shopping formats are less relevant for most B2B services; Search intent-matching is usually where the budget should concentrate.

Our client base spans Nigerian SMEs and larger brands across multiple industries rather than one narrow vertical, see the case studies section for specific examples as they clear client sign-off for publication. The underlying process (audit, intent-tiered campaign structure, conversion tracking, ongoing optimization) applies across industries, with the specific keyword and bid strategy adapted per market.

Ask what they consider a 'result', an agency reporting click volume or impressions as success without tying it to actual leads or conversions is optimizing for a vanity metric, not your business outcome. Ask specifically how they'll report cost-per-lead from your own account data.

We're a good fit if you want an honest read on whether your budget can realistically compete before we take it on, we'll tell you directly if your budget is too thin for a specific competitive term rather than taking the account anyway and underperforming quietly.