Your SEO, ads, and website should be one strategy, not three separate vendors.

SEO is one channel within digital marketing, specifically, organic search visibility. Digital marketing is the broader coordination of SEO, paid advertising (Google Ads), and the website they both drive traffic to, as one strategy rather than separate disconnected efforts. Most businesses that come to us asking for 'SEO' actually need this broader coordination once we look at their full situation.

We start from the channel audit and your buyers' actual search behavior, if your target keywords show strong organic opportunity with low competition, SEO gets prioritized; if the market is dominated by well-established competitors, paid channels may get more weight initially while SEO builds in the background. We don't sell a fixed package regardless of fit.

Keyword and audience data flows between channels rather than sitting in separate silos: a search term converting well in Google Ads is a strong signal to also target organically through SEO, and organic content that ranks well can inform which audiences to target with paid campaigns. One team running both channels means this coordination happens by default, not as an extra coordination fee.

One unified report covering every active channel, pulled from your own Google Search Console, Google Ads, and Analytics properties, impressions, clicks, ad spend and cost-per-lead, and conversion data, rather than separate reports from separate tools that don't reconcile against each other or a vanity-metric dashboard.

Most agencies sell fixed channel packages regardless of fit and run each channel semi-independently even when bundled together. We start from a channel audit specific to your business and actively coordinate keyword and audience data across channels rather than running them in parallel without cross-referencing what each is learning.

Cost depends on which channels make sense for your business and current situation, a business needing only SEO has a different cost structure than one running SEO and Google Ads together. We scope this after the channel audit, once we know your starting point and website's current condition, not before.

Clients typically see a sizeable increase in organic traffic within the first 3 months, based on our own client data, a general pattern, not a guarantee, since it depends on starting condition and channel mix. Paid channels like Google Ads can show traffic and lead volume within days of launch, though cost-efficiency typically improves over the first few weeks of optimization.

SEO and coordinated multi-channel strategy are ongoing disciplines rather than one-time projects, so we work in retainer engagements, but the specific term gets set during onboarding based on your situation, not a fixed default length. Paid-media-only engagements can run more flexibly since spend can be paused or adjusted faster than organic strategy can change direction.

A website without visibility work behind it is a brochure nobody finds, having a site doesn't generate traffic on its own. Digital marketing is what connects your website to the people actively searching for what you offer, whether that's through organic search rankings, paid ads, or both working together.

Yes, starting from zero actually simplifies parts of the process, since there's no existing technical debt or conflicting historical strategy to untangle first. We'd typically start with a website build or audit alongside initial SEO foundations before adding paid channels once there's something for paid traffic to convert on.

Social media management isn't a service we currently offer as a standalone or bundled channel, our digital marketing coordination covers SEO, Google Ads, and web platform. If social is a priority for your business, we can discuss how it fits alongside these channels, but we won't claim to manage it as part of a standard engagement.

Not under Digital Elixir directly. Cold email marketing specifically is handled through a separate business, B2B Agency (b2bagency.ng), which our founder also runs. If broader email marketing, newsletters or lifecycle campaigns, becomes a standard part of what we offer here, we'll update this page rather than stretch our current scope to cover it.

Channel mix and budget scale differently by business size, but the underlying logic, be visible where your buyers are searching, applies regardless of company size. A small business with a tightly defined local or niche market often sees efficient results from a focused one- or two-channel strategy rather than needing a large multi-channel budget.

Yes, we commonly work alongside an in-house marketer handling day-to-day brand and content work while we handle the technical SEO, paid media execution, and platform work that typically needs specialist tooling and ongoing hands-on management. Scope gets defined clearly upfront so responsibilities don't overlap or get duplicated.

Yes, digital marketing work is delivered remotely regardless of your location within Nigeria, since the work (SEO, ad management, platform development) doesn't require physical presence. Our team is based in Abuja, but client businesses span multiple Nigerian states and international markets.

A channel audit, we review your current website, any existing marketing accounts, and your analytics setup to see what's working, what's not, and what's missing, before recommending a specific strategy. This is a genuine diagnostic step, not a sales call disguised as one.

Check whether the agency runs your channels (SEO, Google Ads, web) as one coordinated strategy with shared reporting, or as disconnected specialists with no shared visibility into what's actually working, the latter is more common than it should be and tends to waste budget across channels competing rather than compounding.

We're built for a business that wants its channels coordinated and reported on transparently from your own accounts, we're not the right fit for a business wanting a single, cheap, one-size-fits-all monthly package with no real strategy discussion behind it.